The name

Why “<3” and lesst3

The “<3” is a heart shape typed in plain text, a small gesture of care for the people who use these tools. Lesst3 reads as “less” with a three, a shorthand for the goal behind every plugin: less friction in the everyday work of running a WordPress site.

Each tool is built to do one job well, so you can see what it does before you install it. That focus is the whole idea behind the name.